Kogan expansion can be huge for one very simple reason: they have moved into retailing household shopping, where the vast majority of it is done at Wollies and Coles etc. No doubt it will remain like this for a long time, but selling/delivering your household requirements at far cheaper prices will catch on as people learn to shop online. Even though you can buy online already at the big stores, Kogan will fill this space based on their far cheaper prices, until of course, the bigger players start to shove back.......
