VGL
23/02/2016 14:55
GENERAL
NOT PRICE SENSITIVE
REL: 1455 HRS Vista Group International Limited
GENERAL: VGL: VGL - Movio signs contract with Sony Pictures Entertainment
MARKET ANNOUNCEMENT
23 February 2016, Vista Group International Ltd, Auckland, New Zealand
Movio Signs Deal with Sony Pictures Entertainment (SPE) for Movio Media
Cinema Marketing Solutions
Movio, a company of Vista Group International, and Sony Pictures
Entertainment (SPE) have entered into an agreement for SPE to utilise the
Movio Media cinema marketing solutions - Movio Research to find similar
audiences and Movio Engage for pre- and post-film releases campaigns and
analysis. The agreement is for any five of SPE's releases between now and 31
July 2016 and comprises:
1. Access to the Movio Media Research platform, which captures the
behaviour of millions of moviegoers aged 14 and over, from the commencement
of the first campaign until the conclusion of the fifth campaign.
2. A fixed number of targeted campaigns to generate pre-release awareness
amongst audiences more likely to see a particular film, which can be
allocated across five releases as SPE sees fit.
3. Five surveys that can be applied to tracking, A/B testing, pulse, exit
surveys or audience evolution reports, including all activities and costs
associated with campaign and survey set-up and execution, exhibitor
remuneration and rewards for qualifying members and analysis and reporting.
The signing of the deal is significant for Movio and strategic in terms of
the US market. SPE is the first of the big six Hollywood studios to enter
into a "Slate" deal to cover Movio's range of products on a number of films
over a period. The value of the six-month contract is commercially sensitive,
but represents a breakthrough for Movio in the major studio market. Although
the list of films covered by this agreement will not be disclosed, SPE will
release nine films within the first half of 2016; The 5th Wave, Pride and
Prejudice and Zombies, Risen, The Brothers Grimsby, Miracles from Heaven,
Money Monster, Angry Birds, The Shallows, and Ghostbusters.
SPE is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based
Sony Corporation.
SPE's global operations encompass: motion picture production; acquisition and
distribution; television production; acquisition and distribution; television
networks; digital content creation and distribution; operation of studio
facilities and development of new entertainment products, services and
technologies. SPE has been at the forefront of the motion picture industry
since its inception and continues to be a leading creative force in the
industry.
Brian Cadzow, Director Commercial and Legal
Vista Group International Ltd
Contact: +64 9 984 4570
About Vista Group International:
Vista Group International (Vista Group) is a public company, listed on both
the New Zealand and Australian stock exchanges (NZX/ASX: VGL). Vista Group
provides cinema management, film distribution and customer analytics software
to companies across the global film industry. Cinema Management software is
provided by Vista Entertainment Solutions, the core business of the Group.
Movio (data analytics), Veezi (cloud-based SaaS software for the Independent
Circuit Market), MACCS (film distribution software) and Numero (box office
reporting software for film distributors and cinemas) and Cinema Intelligence
(Forecasting, Scheduling, Planning of movies) leverage the success of this
platform into other parts of the film industry, from production and
distribution, to cinema exhibition through to the moviegoer experience. It is
estimated that in excess of a billion cinema tickets are processed every year
through Vista products. Vista Group has over 350 staff across six offices in
New Zealand (Auckland headquarters), Australia, the USA, the UK, the
Netherlands, and China.
Website: www.vistagroup.co
LinkedIn: www.linkedin.com/company/vista-group-limited
About Movio:
Movio is the global leader in marketing data analytics and campaign
management software for cinema exhibitors, film distributors and studios. A
company of Vista Group International Ltd (NZX/ASX: VGL), Movio's mission is
to revolutionise the way the film industry interacts with moviegoers. Movio
maintains real-time, authoritative data on the loyalty activity and
transactions for many of the world's biggest cinema chains and captures the
behaviour of over 32 million active cinema loyalty members worldwide. Movio
Cinema, our flagship product, holds comprehensive marketing data covering 52
percent of cinema screens of the Large Cinema Circuit in North America
(17,000 screens) and 25 percent globally (24,700 screens). Movio Media
aggregates data across North America to provide film distributors and studios
comprehensive market data on the behaviour of typical moviegoers, crucial
audience insights and innovative campaign solutions. The Movio Media
technology offers the most powerful and most accurate real-time film market
research platform in the United States. Movio operates in North America,
Latin America, Europe, Middle East, Australia, New Zealand, China, and South
East Asia.
Website: www.movio.co
Twitter: @MovioHQ
LinkedIn: www.linkedin.com/company/movio
End CA:00278168 For:VGL Type:GENERAL Time:2016-02-23 14:55:12
