Another interesting point to note is that some A2 direct account customers who bulk buy for overseas markets have had to buy the formulas in a bundle, at a ratio of 1:1:1 for each of the stages, rather than just taking the most popular stage 3. Good strategy as the manufacturing cost of each stage is actually identical, and also increase volumes if they can secure these buys.
A2 Infant Formula Price Rise, page-5
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