Next quarterly will be quite a milestone I suspect. With people reporting have seen/heard advertising, they must have kicked off a marketing campaign.
Views have plateaued out now in February and no 'traditionally quieter Christmas' explanation this time round.
Next quarterly will give some clues into:
The listings are useful and rising, but ultimately its unique eyeballs that matter and will be tough to get imo.
- Advertising spend to date + general cash burn
- Cash left in the bank
- Whether the UV's has started to rise again
Ann: February 2016 Operating Update, page-10
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