Fresh Milk

Anyone else notice the big increase in A2 fresh milk being bought? I shop every day in various stores and until a few weeks ago, I never used to see people buying it. One guy in front of me yesterday bought six bottles. I checked with eight Coles and Woolies stores (in various suburbs of Melbourne) and spoke to staff who dealt with dairy. Most confirmed my observation. One even said there was a 'massive' increase. It's reasonable to assume then that if the milk is doing well, the ice cream will be too. Why go to the expense of avoiding A1 if you're going to reintroduce it in the form of ice cream? I suppose, though, we should also consider some people are buying it because it tastes better. And it does.

I know this isn't great research but it's enough to make me not worry about drops in the share price. This is a premium product (you can actually taste that it is) and a company that knows what its doing. Perhaps they'll give another upgrade soon.

Good luck to all investors