Hi Tony
This is a utility model lets say like foxtel. Initial set up costs will be high to set up monitoring stations plus patrol vans etc. The infrastructure costs for monitoring additional ATMs will be close to nil once the initial costs are done. There will be a tipping point after which all revenue flows to bottom line - the only question left now is to find out that tipping point!!
Summary of TSI India/TSN for newbies., page-288
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