Of course its viable, thats why every Telco provides OTT services. The notion that OTT is a "threat" though is not credible and the inference that they can grab large parts of a carriers income for instance is not accurate. They own the network after all and OTThass been fully embraced by telstra for the last 3 years
http://telecoms.com/81051/telstra-aggressive-with-ott-development/
Ann: Norwood signs MOU with Major National Telco Operator, page-42
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