seems to me that the short answer revolves around those new YOW sales managers.
YOW simply must get feet on the ground, and get the Yow sales people to visit these stores and get them stocked up.
the Yow sales guys will soon discover what the ordering problems are, and presumably get YOW Inc to try and sort it out.
You would think that Yow sales guys would target those stores which are selling heaps of product, and make sure they are stocked-up?
Yow simply will not be re-inventing the wheel here.
Ann: Yowie Launch Social Media Advertising Campaign in US, page-96
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