Ann: Yowie Launch Social Media Advertising Campaign in US, page-140

A fine argument why not to invest in fads - fads that haven't even gotten going yet. When they're selling 10 million Yowies a week I might consider it a real fad. (Should be easy with 75 million kids under 18 in America). The thing about fads is they tend not to last. $50m revenue one year, $8M revenue the next.

Let Mr Market sort it out, if I'm wrong you can gloat all you want.

Here's a real fad, the owner had the good sense to cash out at the peak and bought the Four Seasons in New York with the money. http://fortune.com/2015/03/11/beanie-babies-failure-lessons/

Could Yowie peak and you all cash out at $10 a share? Possibly, but the peak could have already happened at $1.33. Time will tell. If you buy the Four Seasons Tokyo with your profits, I promise to stay there next time I go to Japan