Here is what I would have done regarding the Warbirds over Wanaka Airshow (and other shows/exhibitions), would I be a member of MJP's marketing team:
1) Placed a 30 days countdown timer on MJP's website, indicating time left before MJP's demonstration of their disruptive technologies at the show. The timer could have looked something like this:
2) Placed a blank video window on MJP's website, then transmitting directly from the Airshow, at least featuring life footage from their 1 hour 'lunchtime entertainment' slot (12:15 to 13:15 hours).
3) Proactively approached ALL media teams, obviously covering the event. Just one example, the Otago Daily Times covered the event with several videos, almost immediately publishing both on YouTube and most likely on other media/news sites.
25 March 2016
26 March 2016
MJP did not feature at all in these videos and this despite it being an award winning NZ invention.
So many missed media & marketing opportunities and once again:
Please Kuang-Chi, buy the company outright and transfer all operations to China (or another country), including manufacture, marketing & distribution, or you will most likely lose the tens of millions of dollars that you have again invested in this company.
- Forums
- ASX - By Stock
- MJP
- MJP & 'Missed' Marketing Opportunities
MJP & 'Missed' Marketing Opportunities
-
- There are more pages in this discussion • 16 more messages in this thread...
You’re viewing a single post only. To view the entire thread just sign in or Join Now (FREE)