Ann: Antaria Update, page-15

HI Hottin

got to agree with Vestro on the leaflet, I'm afraid it's just not going to cut it in EU with international exposure against prime cosmetic houses. I authorise the board to spend a bit on professional marketing and get our premium product out there with a premium look.

Very glad though to see it out on the shelves as a stand-alone, I've been advocating this for a while.
But please, we're up against very professional experienced houses and we have to put on a better face than this, surely. Definitely moving in the right direction but maybe the board is used to too much cost containment. In this case it really matters and high end presentation for a high end product is the minimum benchmark. I'm sure Tamawood doesn't ever advertise matt paint on its houses, Lev, yea? It's high gloss, with brilliant sunshine, yes?

Not wishing to offend the board for their efforts, just feel a rethink on this would be worthwhile.