So far this stands out to me...
"AJX’s sales pipeline (trial customers) is ~10x the size of its list of “won” clients"
Nice.
But then this....
"In our numbers, we have assumed that AJX converts 1 trial customer into a revenue generating customer per year."
Seems overly pessimistic based on the conversion rate to date. Are they just leaving room for a LOT of upside???
AJX Research Reprt, page-42
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