It's the trend that's important here, you are right and it backs up the level of demand I've seen locally by daigou. March was crazy, with lots of out of stocks. Clearly demand for BAL's IF is growing at a rapid pace still, post price rise. I can't wait for Fonterra stock to hit the books! Sales could double in a short period of time IMO.
Tmall Sales Trends, page-15
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