What percentage of people globally have lactose intolerance?
Seems A2 Milk is a niche product with a subsequent premium price. All cost benefit I guess. Why pay $4.00 for A2 when normal milk is $2.00?
So that is a scenario I'd like run by the company. Price, market, availability and production.
End game as I see it is A2 won't be exclusive to A2M. Others will have it and then A2 milk will become a commodity with the associated price competition. In years to come we may see the whole industry A2 so think about share price value at that point.
Goats milk is fully A2 and is closer to human milk than cow milk. So if you really have intolerance, maybe you'll drink Goat's milk?
Make sure you always check the figures and make the most while it lasts.
Happy to hear opinions.
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