Low price or budget formula is a nasty part of the market to be in. Formula is one of the few categories supermarkets don't succeed with home brand offerings (i.e Coles & Nutriforme.
Costco is also a terrible choice to launch a new product...It just looks cheap and crap!
At least Blackmores has the distribution in place to feed a new product into. Plus it's a trusted brand for vitamins/wellness. Blackmores formula has a chance of moderate success if done right.
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