Ann: Appendix 4C - quarterly-PPL.AX, page-11

I got this reply from the company

The ‘Intellectuall Property - capitalized dev costs’ relates to the Company’s ongoing investment in its’ own developed tech stack. These costs are represented by tech engineers, developers, architects and Product managers directly associated with ongoing improvements in the COmpany’s technology platform that which delivers current and future revenue capabilities and streams with clients ranging across media, PR agencies, publishers and brands across our Australian and global markets. In other words, it’s the ‘D’ in R&D.

I trust this answered your question.