Tmall Sales Trends, page-47

China trade barriers won’t stop cross-border ecommerce

Consumer longing for foreign goods motivated by more than price, with product authenticity and trust key

Much has changed in the Chinese consumer landscape but the cachet attached to foreign goods remains the same, according to a survey by FT Confidential Research, a unit of the Financial Times, showing cost is not the only motivator.
Recent government tax increases and tighter customs treatment of business-to-consumer cross-border ecommerce, dubbed haitao in Chinese, may appear to threaten surging demand for international goods, but the survey shows that consumers are motivated by more than price.

http://www.ft.com/intl/cms/s/3/0d1dca46-1220-11e6-91da-096d89bd2173.html#axzz47qbVINjB