Tmall Sales Trends, page-48

This is from the NZ Herald, but similar situation for Australia IMO.

China is evolving on a daily basis. Managing that, as well as the more traditional challenge of doing business in China is not easy. But greater affluence and the rapid rise of e-commerce is creating more opportunity than ever.

Assuming New Zealand companies continue to have patience, comply with changes as they occur, and get their products across the border, the opportunities in China for New Zealand businesses continue to be almost limitless.

http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11633389