PSF plans to dominate the sponsored data industry, page-191

Following on from my last post, keep in mind, there are 3 performance targets, and 1/3 of the P shares convert per each target achieved.

Back to 'addressable audience'

A quick google defines total addressable market as;

"Total addressable market (TAM), also called total available market, is a term that is typically used to reference the revenue opportunity available for a product or service. TAM helps to prioritize business opportunities by serving as a quick metric of the underlying potential of a given opportunity."

So, my take is that it's the successful launch of the Freeway product into the market, I imagine this is likely SEA, this would mean in Syntonic's eyes, the underlying potential of the launch would be $100m-$150m in revenue, within 12-18 months, what does everyone think?