Following on from my last post, keep in mind, there are 3 performance targets, and 1/3 of the P shares convert per each target achieved.
Back to 'addressable audience'
A quick google defines total addressable market as;
"Total addressable market (TAM), also called total available market, is a term that is typically used to reference the revenue opportunity available for a product or service. TAM helps to prioritize business opportunities by serving as a quick metric of the underlying potential of a given opportunity."
So, my take is that it's the successful launch of the Freeway product into the market, I imagine this is likely SEA, this would mean in Syntonic's eyes, the underlying potential of the launch would be $100m-$150m in revenue, within 12-18 months, what does everyone think?
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