Ann: Yowie Now Available to 20,000 New Outlets in US Market-YOW.AX, page-9

It's great news but are people getting a bit carried away with the extra 20,000 stores? My reading is that it is just being made available to stores through the distributor but we would have no idea what the uptake will be. Of course, even if it's only 25% its still a further 5000 outlets which is great but it's obviously not going to be a 100% take up to 20,000 stores.

I think the Eby Brown is kind of similar but since the product is actually being pushed through its recommended planogram I would expect the uptake to be much higher so it is more likely Yowies will end up in the majority of the 10,000 accounts.