Ann: IoT Trade Show & New Partnerships and Products-BUD.AX, page-2

ASX MARKET RELEASE

World’s Largest IoT Trade Show Launches in California as Buddy Announces New Partnerships & Products

May 10, 2016 – Santa Clara, Calif. – Buddy Platform Limited (ASX:BUD) today announced details of the company’s presence at “Internet of Things World” (IoT World), the largest trade show dedicated to the Internet of Things, being held this week in the heart of Silicon Valley.

Buddy is a sponsor and significant exhibitor at IoT World this year, with a prominently located booth and branding inclusion in event marketing materials. Additionally, Buddy CEO David McLauchlan will deliver the opening session of the “IoT and Cloud” speaking track. Buddy will also be producing a daily video series from the event, from studio facilities at the company’s booth.

Reflecting a substantial pace of traction and industry engagement that has only grown since the company listed on the ASX last December, Buddy’s IoT World event lineup includes:

• Connected city demonstrations with leading IoT players and Buddy partners Gimbal (mobile engagement), Marvell (silicon solutions), Noveda (energy and resource usage monitoring), Ubicquia (smart city infrastructure) and Zentri (secure, connected platform for IoT) illustrating the Quantified Economy at work

• Buddy CEO David McLauchlan’s talk, “Enabling the Quantified Economy,” May 11, 11:20 A.M. PST • Launch of Buddy’s new “Two-Way Communication” functionality, which enables control of devices or systems based on processing of data ingested from those same systems

• Developer preview launch of a completely re-designed Buddy Portal • Launch of Buddy’s new Windows IoT Core SDK – offering native access to Buddy’s IoT Data Graph from any silicon platform running Microsoft’s Windows IoT Core

• A fully powered and connected model smart city, built entirely out of Lego • Launch of a brand new website at http://buddy.com.