Amaysim hires Investec as defence adviser in continued takeover speculation, page-4

I still don't get it but who knows, the market and big companies have done stranger things before...

$323 million market cap. 1 million users. Each custom is being valued at $323 on simple maths. There is presumably still a significant growth premium being priced.

Given amaysim are a low priced carrier and have an average gross margin on $8/month per service, higher priced players (or other lower priced ones) would have higher prices and thus bigger room to move if a serious battle for customers ensues.

Amaysim is at its heart a brand/marketing story, and bundle of users. Both have a value but neither have a massive competitive moat. If there was to be a takeover play, it would be fascinating to see how it plays out..