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Interesting puff piece for woolies, probably paid for. None the less, there was a slow down for about 3 weeks in April/ early May. But as you say demand has bounced back hard in the late few weeks, to the point of all stages being sold out and stage 3 having production dates as fresh as I've ever seen.

The conclusion is that April was probably a soft month for sales and below forecast budgets, May will be more normal and June likely very strong.

Karicare is the go to budget formula in Australia, Aptamil mid range, Bellamy's premium & A2 ultra premium.

Blackmores and Devondale will continue to struggle...