Why does the IWG price keep falling?

I don't understand what is happening to the IWG price. It has a proven, first class product and is gaining a lot of favourable attention from big players in the industry. It is building a marketing organisation and already has some market penetration. So why isn't the price rising? Is there something I haven't caught onto about this company? If so, WHAT IS IT??? How do I find out? Any constructive comments will be most welcome.