Divan TV, page-4

I think it's absolutely brilliant and says much of how highly valued our contribution to the jv is, that we are getting 50-50 revenue split .

This is like an auto engine inventor walking up to a car maker and saying , I can increase your sales with thus new engine . How about we share all your revenues 50-50 If I licences you to use my motor ?

Pretty hot business model when you can do many other jv partners all over the globe .