you only have to visit alexa.com to see that traffic wise the swell and surfstitch websites are receiving the lowest amount of traffic in years. Lower than when they made the recent profit downgrade.
I explained this falling traffic multiple times on this thread.
We all know if traffic to the websites is dropping well obviously profits are dropping too.
Im not going to sit here sugar coating it.
The fact it is being heavily shorted was always a concern.
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