Ann: Nuheara Pre-Order Campaign Exceeds AUD$1,000,000-NUH.AX, page-126

Not sure if the ceo of IOT delivers promises all the time, but so far Justin has delivered whatever he has promised to the market - we are even ahead of our schedule.

So I'd say we won't see the numbers until he's very sure about the amount that will be produced.

Soon or later, NUH has to ramp up their advertising, just like how beats does it. With an average product and great marketing, you'll eat a big chunk of the market. But if you have a great product and average marketing, you'll have nothing. Having that said, I'm expecting our marketing costs will skyrocket 2 months before the shipment.