"Losing for many years in a commercial sense makes no sense just ask a few shareholders what they would think about that strategy."
It is completely normal for big corporations to run loss making operations for many years to establish new markets. Some of the potential competitors (DuPont Bayer, Mitsubishi) have market caps hundreds of times larger than EDE. A $100 million is loose change to them
Aldi said they were wiling to lose money for 20 years to enter the Australian market.
EDE Price at posting:
21.5¢ Sentiment: None Disclosure: Not Held
(20min delay)