Thanks PT!
Totally agree with your comment "the company announcements are generously embedded with excellent hints". It's all about 'attention to detail'!
Interesting to note that Atmel IoT chips are not only based on the ARM tech but also Bluetooth Low Energy (as are Telink's).
They also have developer tools, similar to Intel - as per the following:
6. Development Tools
Development tools — software libraries, development boards, starter kits, etc. — allow designers to seamlessly integrate a BLE module into a wearable or IoT design. Moreover, these tools provide a greater visibility of analog and digital building blocks for effectively utilizing them.
Atmel’s SmartConnect modules come with evaluation hardware that shows developers how to integrate the module into a custom design. The Atmel BTLC1000 Xplained Pro Starter Kit is a hardware platform that includes an extension board and allows designers to quickly add Bluetooth Smart connectivity.
http://blog.atmel.com/2016/05/31/atmels-new-ble-module-and-6-iot-design-imperatives/
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