Ann: Nuheara Wins 2016 INCITE Most Disruptive Technology Award-NUH.AX, page-27

Ever in the posts you can find about Here One, the way Kraft describes it, is like as if we are listening to Justin/David talking about IQbuds. I hate how much they have gotten so much attention while we were not even mentioned as the competitor.

Wonder how it would fare against IQbuds. That's a pretty dangerous things for them to do though IMO. Of course, they might have done some user testing/interview before they announced it. But if they announce just for the mere fact or releasing before IQbuds, they'd be in big trouble. Why? Because it's not an easy thing to do, you have to make sure when you amplify the noise around you, it doesn't get too loud that it makes your ear painful. Audio quality could be of one issue as well, if they compromise the quality of audio for the sake of these features, backers aren't going to be impressed by them. The lists of not testing can go on forever, and it would have serious consequences on them.