BMW 13 struggles for sales

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    BMW’s i3 is one of the most groundbreaking designs of the decade; a forward-thinking, unapologetically advanced car built to usher in the age of electric vehicles. But a weak range (81 miles, 150 with the $3,800 gas-powered range extender) and high price ($42K and up) mean that all the early adopters have bought theirs by now. As a result, BMW dealers in USA are having a hard time getting them off their lots. In March 2015, 922 i3s found a home. In March ’16, sales were down 64%, to just 332 cars sold.

    They need to change their thinking

    Hot trading Hot Capital
 
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