I don't believe they are competitors to Medadvisor. Both articles are from 2014 and I have never dispensed a script using the apps or had a patient ask about them. Medadvisor has been around for roughly the same time and is used by ~30% of pharmacies in Australia. They are ahead by miles.
It seems that Apotex have even partnered with Medadvisor. Maybe their app has even been scrapped?
https://www.medadvisor.com.au/PharmacyAccess/NewsArticle/48
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