Pretty Quiet, page-50

The recent cap raise could have potential prevent it from going higher. The licensing deal is in place but they're not being sold in store yet. We don't even know how or which characters would be featured in these surprise eggs.Spacepops and popular TV anime Yoi Kai would be extremely popular. The risk of it fading is always there, just like any other toys ( with the exception of lego, but look at what lego is doing, they're doing licensing deal ). If Kinder Surprise can survive so many years, then I think YOW stand of chance of surviving as well.

I just hope they roll out more than 50 characters in series 2 so they can extrapolate the longevity of people collecting the whole set. Series 1 is getting tiring and they're already 2 years in with series 1.

Just look at shopkins, more than 100 per season to collect.