In the June announcement it stated that the marketing campaign for AirPocket would begin on the 28th June with a testing/trial period
"DigitalX will use multiple trials to optimise the tailored marketing messages sent by Telefónica to ensure that the most attractive marketing message is used for the campaign to produce the best response rate for AirPocket."
I believe these trials will be completed next week on approximately July 28th, this would have given DigitalX a month in order to optimise their marketing campaign, prior to launching the direct SMS campaign to target more than 230 million Telefónica mobile devices across Latin America in August.
In August I believe we will see a dramatic increase in the download figures, social media (Facebook likes) ect, we also have the quarterly to be announced very soon, and hopefully some more news re partnerships.
IMO patient holders will soon be rewarded with an increasing SP
DCC Price at posting:
15.0¢ Sentiment: Buy Disclosure: Held
