There is still a threat from WiFi and data packages getting cheaper. Singapore I.E. is just ahead of the trend of the rest in SEA. White label is the key, otherwise is just another app.
Dataflex has maybe more practical application - real cost saving for the companies. Everyone with a company phone dont cares about costs, roaming ect. Only once the empoyee as to pay himself he/she gets conscious.
Syntonic freeway in Malaysia, page-48
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