I'd rather argue about how they'll pay for it plus increase revenue.
When Divan deal fully drops......
Divan current subs 1.5 million paid and free, up from 250k in 2013, lets say 416,000 added per year
Potential to increase subs from being made available....
Kyivstar and Divan struck a deal to allow unlimited traffic for mobile watchers, considering 30% of Divan watchers use mobiles. This may help increase subs further. Kyivstar have approx 25.3 million subscribers.
Divan had a ARPU of $7.00 in 2014. Only thing it didn't say is which currency. Potential to pay for more than bog roll and lunch for management from this one deal alone.
TV2 Price at posting:
2.3¢ Sentiment: Buy Disclosure: Held