I have to say all this talk of a product launch associated with the Olympics is far fetched. If you are thinking about the SK-II Eye Wand, there is simply no way to create a believable tie-in with the Olympics. P&G are very good at this kind of advertising, and they aren't going to force something that does not fit.
Of course bodyguard would have been an ideal fit with the Olympics, but these products are some way off and probably not with P&G, so that's off the table.
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