They are targeting SMEs predominantly. That's the business plan.
I'm not asking you specifically but Is this due to the fact that the large miners/banks/tech/finance companies, which would all have strict safety and compliance regulations, do training in house and contracts with these majors are just not available? I would think if the sales pitch and the cost savings are good enough then they would be available....
Signing just one of these would be worth dozens if not hundreds of SMEs.
Has Xero broken into any multinational companies for their accounting software?