Hi Bazz,
Wasn't it $600k+ from the initial 137,000 or so wands initially rolled out?
I understand this isn't the best way to estimate as there are many factors, but if one were to simply extrapolate these numbers then you would expect between Olay and SK-II the volume to be 1m ($4-4.5m) and 2m ($8-9m).
I'll take that thank you very much.
Here we go! Sk-II!, page-133
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