I think that IoTGroup has done a masterful job of creating a desirable new market from scratch, mostly for free, for a innovative product they were in the process of perfecting.
Now that product is nearly ready to hit the market. Whereas before IoT approached media for free advertising, now the media they got interested will be coming to them.
Hiring a reputable PR firm to handle this is well done.
IOT Price at posting:
3.9¢ Sentiment: Buy Disclosure: Held