No maybe's about it, approx 5000 subs of which 28% actually turned into some form of payment. Regardless of management thinking 28% is good the fact is 72% said no thanks. That's not saying that number will stay the same as marketing when in full flight will improve that number but 72% churn is not acceptable, if they don't get a grasp of why consumers are turning away then karaoke will be a failure for them.
Ann: Trading Halt-TV2.AX, page-121
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