TV2U has possessed real time analytics and personalisation capabilities since 2014 so the 2016 launch can only be an enhancement or repackaging and not an entirely new service.
Other companies such as Coniva and Opta also sell such services, and broadcasters such as Divan, Netflix and Hulu all possess real time analytics in varying ways.
Facebook and You tube and news sites also have advanced analytics so that we all get personalised content recommendations and adverts offered up to us when we use those social media channels.
The window of opportunity to be first to market with real time analytics has closed and others sit in this space and there will be varying offers at IBC from these players.
It will be interesting to see what point of difference TV2U bring to this new real time analytics proposition at IBC as per the promo that heads up this thread.
tv2u launches OTT/IPTV real-time analytics at IBC 2016, page-5
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