Totally agree Cuz. Some people equate PR with B*****it. Fact is bad product+good PR=sales(temporary) until everyone catches on. But conversely good product+bad PR=no sales (but also temporarily) until everyone catches on.
BUT good product+good PR=dynamic sales which only get better when the product gets even better.
So why isn't the management team addressing this important issue right now? Well I guess they must believe that in the overall picture and long term plan ("Rome wasn't built in a day" to quote someone we all know and love) it does not suit the game plan to play the PR card just yet.
I guess that's my thinking - but it takes a lot of faith! Still not too much gone wrong to start questioning the boys now. Its a real catch 22 aint it????
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