Appreciate your reply Andy, but correct me if I am wrong, what you appear to be saying is that without knowing what the TV unique technology is and how that makes for a better viewing experience they would purchase it because it "sounds" good. So to translate that into why Chinese consumers prefer a2 milk this appears to be because it is supposed to be better for you without actually knowing why? I am assuming that this be because of hearsay and other experiences related on social media?
Your second related point is not only is a2 milk supposed to be "better", but its also attractive to a certain sector of society because they can afford it? So if it was less affordable it would lose its appeal despite its health advantages?
Sorry about the questions, just trying to gauge how much of its popularity is based on the science and how much on personal experience or anecdotal evidence.
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