Yeah but Billabong have stores in Japan. So not sure what the point is. Also thermal underwear and puffer jackets are not really what BBG is about.
I agree the sourcing is a joke and the exchange rate can be hedged its not out of their control they just don't have the capital to do it. If they actualy succeed with the OMNI they can turn it around no doubt. Not sure if they can. i think it will be like DJ's they need someone with capital to buy it out and manage it properly. The brand survives we get a shirt out of it.
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