Ann: Prospectus-PML.AX, page-62

I think we are on the cusp of many industries 'getting it'. So many articles suggesting prescriptive analytics as a 'saviour' and the best step forward. Logistics, Marketing, Medical etc etc


eg.

Prescriptive Analytics Is the Next Evolution in Sales

http://www.destinationcrm.com/Artic...cs-Is-the-Next-Evolution-in-Sales-113705.aspx

Prescriptive analytics show you what should be done based on actual data patterns, such as the following:
- Which rep has the best and least likelihood of making their quota based on activity levels—so you can make adjustments in behaviors before the end of the quarter.
- Which sales process gets the most results for the team—so you can repeat the winning ones.
- Which opportunities have the highest potential—so you can prioritize team efforts where they’ll give you the greatest return