I think there is more than sales and revenue in a global supplier of outer garments and under garments - particularly if your undies and socks end up with a tag on them saying Alexicool.
that's brand recognition --------------- BIG BIG BIG time.
every time you pull up your undies - you see Alexicool
mate - it doesn't get any better than that.
You jump in the cot - in your Alexicool undies - and you sleep on a mattress ------------ Alexicool. You put on your shirt - Alexicool. You sit in the plane seat - Alexicool.
2 years to massive recognition --------- 3 to 4 years to company sale.
Anyone on earth who doesn't know the word 'Gore-Tex'?
that's what brand recognition is - and, you don't get it on your undies - only when you walk in the rain
Pinto
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