Gotta trust that our new blokes know what they're up to. We have gone from over-the-top Loxton to Mr Conservative Bert Alfonso. Personally I like a bit of steady-as-she-goes in terms of predictions and spending. If the product truly sells itself they just need to keep making good corporate decisions and hitting targets. Plus they are targeting the 2 major areas of sale. This is a good move IMO.
Tyremen
Ann: Yowie Upweights Advertising Inestment by USD$1m-YOW.AX, page-14
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