Ann: Shareholder Newsletter-AJX.AX, page-5

Considering a lot of people were asking about how long it takes for Alexium to take payment, this might be insightful:

"... shortened the sales cycle with existing customers ... For example, the total sales cycle of Alexicool is now just six months."

I believe this suggests that it previously took more than 6 months to sign up a prospect to full production. I'm not sure what step of the cycle purchase orders are, but I remember Alexium was doing a lot of trial runs for prospects. If it took potentially half a year for those trials to turn into a contract then we obviously have a big delay. That might also explain why majority of revenue is coming in the second half - because of this delay.