Hi jonty,
For all players this will certainly be a game “changer” and as we know P&G are the masters at the game, so OBJ could potentially be involved not only with the razor blades but also the shaving gels [think DCE tech]
P&G’s grooming business, which includes Gillette, Braun, The Art of Shaving, and Venus
- Gillette generates approx US$7 billion per year in revenues and sell 3.5 million razors per day, has now moved into the on-line sales arena
- Today, Gillette has 68.2 percent of the market for men’s blades and razors in the United States, according to Euromonitor International. [November 2015]
- P&G bought the Art of Shaving chain of retail outlets and website in 2009, seeing it as a complement to its 2005 acquisition of Gillette razor products
P&G is selling the Power Brush system for $58.75 on the website of its Art of Saving subsidiary as well as at Art of Shaving stores. The Power Brush is available separately for $40. The pre-shave gel sells separately for $25 per 1.5-ounce bottle.
The three-speed Power Brush uses two AA batteries, which are included. The device, which features soft nylon bristles, is made of water resistant thermo-plastic for use in the shower. The Art of Shaving Pre-Shave Gel for Power Brush creates a thin layer of emollient, glycerin and shea butter on the face and neck, which is designed to decrease tug and pull during a shave.
so jonty, I can see where you are coming from
Cheers
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